Awards celebrate the state’s top tech firms as well as educators, institutions and other high-tech leaders; ExactTarget receives ‘IT Company of the Year’
iGoDigital receives ‘Emerging IT Company of the Year’

INDIANAPOLIS (May 14, 2012) — TechPoint, Indiana’s technology growth initiative, recognized the state’s high-tech success stories during its 13th annual Mira Awards gala presented by BKD CPAs & Advisors at the JW Marriott in downtown Indianapolis on Saturday. BKD Managing Partner Rob Pruitt and Sproutbox Co-founder Brad Wisler served as co-hosts for the event known as "Indiana’s Technology Oscars."

TechPoint’s Mira awards program is a critical function of growing entrepreneurship and advancing Indiana’s tech sector, because identifying excellence and innovation is essential to sparking more growth. More than 122 Indiana technology companies, organizations and individuals entered the Mira Awards this year, which TechPoint announced as the largest class of nominees and finalists in the program’s 13-year history.

Photos of winners receiving awards and other Mira are available via photo sharing website Flickr (http://flic.kr/s/aHsjzmKkeJ) or by contacting Joshua Hall at jhall@techpoint.org or 317-464-5416.

Winners are now welcome to use the TechPoint Mira Awards Winner Badges at will in digital or print capacities (i.e. websites, blogs, social media, brochures, business cards, sales presentations, vehicle wraps, and other marketing/communications).

Visit the Mira Awards Flair Badges Download page for high-resolution images:
http://www.techpoint.org/flair-badges

ExactTarget, leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions, received Information Technology Company of the Year honors at the Mira Awards. ExactTarget employs 1,100 people, has more than 4,700 clients, and began trading on the New York Stock Exchange in March this year.

The judges split the IT Company of the Year award into two awards this year, recognizing IT companies with fewer than 100 employees, and creating a new category called "Emerging IT Company of the year. Eight-year-old product recommendation and personalized shopping experience software provider iGoDigital took home Emerging IT Company of the Year honors for its significant revenue and employment growth, as well as its rise to prominence in its product category.

IVM, Inc. won the Innovation of the Year Mira Award for its vending and distribution solutions technology that allows its clients to contain costs and manage distribution of consumable supplies to their employees. IVM is the only company in the world that currently applies cutting edge technology utilizing cellular connectivity for vending distribution.

This year, start-up company Tinderbox received the IT Startup of the Year award. Tinderbox uses technology to improve sales and revenue processes by increasing productivity and decreasing the sales cycle.

Sensory Technologies, a Markey's Video Images Company won the IT Services Excellence & Innovation award because of its achievements creating innovative and creative solutions to previously unsolvable problems in healthcare, security, and other complex technology applications.

POLARIS Laboratories LLC won the Corporate IT Excellence & Innovation Mira award because of the organization’s ability to create a flexible, proprietary technology to accommodate rapidly evolving global business demands.

The Health Information Technology Mira went to Indiana Health Information Exchange, Inc., which is working to create a national exchange platform to facilitate the acquisition, aggregation, and analysis of clinical information as part of an effort to improve care outcomes and lower costs.

Raidious won the Mira award for New Media Excellence & Innovation for creating the Social Media Command Center that was an integral part of an unprecedented interactive effort by the 2012 Indianapolis Host Committee for Super Bowl XLVI.

Two education category awards highlighted an institution and an individual who are helping to shape Indiana’s next generation of technologists and entrepreneurs. The Technology in Education Excellence & Innovation – Team, Department or Program went to Courseload, the leading device, and content source­neutral aggregator and distributor of digital textbooks and course materials

Dr. Ali Jafari, Purdue School of Engineering and Technology, IUPUI, received the Technology in Education Excellence & Innovation – Individual award for his contributions to revolutionizing education through technology. Seven of Dr. Jafari’s innovations have been licensed or commercialized to date.

Michael Langellier, Chief Evangelist & VP Business Development for MoneyDesktop – the new parent company of Langellier’s startup MyJibe – received the TechPoint Young Professional of the Year Mira Award, which recognizes an individual under 30 years old who demonstrates excellence in her or his professional tech sector position as well as contributes to the industry and society in positive ways outside of her or his career. Langellier was chosen by the TechPoint board of directors in part for his remarkable achievement of creating a technology company and leading it full-circle to an equity event after less than nine months on the market.

In March, the TechPoint Foundation for Youth announced Todd Whitlock, Technology, Curriculum and Testing Coordinator at North Daviess Community School Corporation in Elnora in Daviess County; and Co-founder of EdTechZone LLC won the Bridge Builder award. Whitlock was chosen for his significant and lasting contributions in transforming education by providing Indiana students with 21st Century, high-tech classroom and out-of-classroom experiences. (See "Educator and Technology Education Entrepreneur Todd Whitlock to Receive TechPoint Foundation for Youth Bridge Builder Award" from March 22, 2012.)

Last month, TechPoint announced that Aprimo Co-founder Bill Godfrey would be named the Trailblazer in Technology award recipient for his significant and lasting contributions to Indiana’s high-tech economy. (See "Bill Godfrey is TechPoint’s 2012 Trailblazer in Technology" from April 24, 2012.)

The full list of the 2012 TechPoint Mira Award winners includes:

New Media Excellence & Innovation: Raidious

Health Information Technology Excellence & Innovation: Indiana Health Information Exchange, Inc.

Corporate IT Excellence & Innovation: POLARIS Laboratories LLC

IT Services Excellence & Innovation: Sensory Technologies, A Markey's Video Images Company

Technology in Education Excellence & Innovation – Individual: Ali Jafari, Ph.D., Professor of Computer Information Technology and Director, IUPUI CyberLab

Technology in Education Excellence & Innovation – Team, Department or Program: Courseload

IT Startup of the Year: TinderBox

Emerging IT Company of the Year: iGoDigital

IT Company of the Year: ExactTarget

Innovation of the Year: IVM, Inc.

TechPoint Young Professional of the Year: Michael Langellier, Chief Evangelist & VP Business Development, MoneyDesktop

TechPoint Foundation Bridge Builder Award: Todd Whitlock, Technology, Curriculum and Testing Coordinator at North Daviess Community School Corporation in Elnora in Daviess County; and Co-founder of EdTechZone LLC

TechPoint Trailblazer in Technology Award: Bill Godfrey, Co-founder of Aprimo

TechPoint President and CEO Jim Jay announced at the Mira Awards Gala that the keynote speaker for TechPoint’s Innovation Summit presented by Comcast Business Services coming up on October 30, 2012 at the Indiana Convention Center is going to be best-selling author, businessman and marketing pioneer Seth Godin. Godin has written 14 books and all of them have been best-sellers.

Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He also founded several companies, including Yoyodyne, which pioneered permission marketing, and Squidoo, which is among the 100 most visited websites in the United States.

About TechPoint
TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation, expansion, and attraction of technology companies; and advocating appropriate public policy. For more information, please visit www.techpoint.org.

About BKD
BKD, LLP (www.bkd.com) is the CPA and advisory firm of choice for growing companies and high net-worth individuals.  As one of the 10 largest such firms in the country, we help clients go beyond their numbers by applying our technical expertise, unmatched client service and disciplined delivery of solutions to their management and financial needs. BKD's approximately 2,100 personnel, including approximately 250 partners, are based in 31 offices within 12 states in the central United States. Praxity, AISBL, a global alliance of independent firms, enhances BKD's ability to serve the dynamic needs of multinational clients. PraxityTM is your gateway to tax, assurance and consulting services delivered by alliance firms committed to the highest standards required in international business.

Indiana technology leader will receive award at TechPoint Mira Awards Gala presented by BKD CPAs & Advisors at JW Marriott Indianapolis on May 12th

INDIANAPOLIS (April 24, 2011) — TechPoint is pleased to announce that Aprimo Co-founder Bill Godfrey is the initiative’s 2012 Trailblazer in Technology Award recipient for significant and lasting contributions to the high-tech economy in Indiana. The Trailblazer in Technology Award is part of TechPoint’s annual Mira Awards program recognizing excellence and achievement of Indiana’s outstanding technology industry performers and contributors, and focuses attention on the broader issue of the important role technology plays in Indiana’s economy. Godfrey will receive the award at TechPoint’s Mira Awards Gala on May 12, at the JW Marriott – Indianapolis.

Godfrey and his business partner Rob McLaughlin co-founded Aprimo with a revolutionary vision to automate marketing in ways no one had ever achieved before. Serving as president and CEO of Aprimo, Godfrey helped to build the large and valuable Indiana employer for 12 years prior to the company being acquired for $525 million in 2010 by Teradata Corporation, the world’s largest company solely focused on data warehousing and business analytics.

“The positive impact Bill Godfrey has had on Indiana’s tech sector is immeasurable. He has influenced and inspired so many through his perseverance as a professional and the core values he established and has lived by as a leader in his own company and in the technology industry,” said Jim Jay, president and CEO of TechPoint.

Mark Hill, chairman of the TechPoint board of directors, said “Bill’s leadership and dedication to the tech sector has been a key factor in Indiana becoming the epicenter of marketing technology that we are today. Beyond creating a thriving company of significant value, Bill has also helped to attract and train a generation of software developers and other technology workers. These highly skilled professionals are now part of the Indiana tech sector gene pool, and they are creating products, companies and wealth of their own here in Indiana.”

Godfrey served as Vice President, Corporate Development at Tivoli Systems, an IBM company that specializes in network management and enterprise support solutions and was responsible for identifying and executing strategic industry relationships. He served as Vice President, Marketing at Software Artistry, Inc., the industry-leading developer of software solutions for the consolidated service desk market, acquired by Tivoli in 1998. Godfrey arrived in Indianapolis in 1991 as a Kauffman Fellow and intern at CID Equity Partners.

“It's an incredible honor to be recognized as a TechPoint Trailblazer in Technology, not only for the honor itself, but because of who the past winners are and what they mean to me,” Godfrey said. “Scott Webber and Bob Compton offered me my first job at Software Artistry in 1991, and I hold them both in very high esteem. I’m grateful for the opportunities I have had and I am proud to be part of Indiana’s tech sector.”

Godfrey was named Ernst & Young's Entrepreneur of the Year in 2002, has been included in BtoB Magazine's Who's Who List since 2006, and had been one of Indiana Business Journal's "Forty Under 40." He earned his MBA from the University of Notre Dame and earned his bachelor's and Master's degrees in Mechanical Engineering from the University of Kentucky.

The TechPoint Trailblazer in Technology Award was created to recognize individuals whose vision and efforts in advancing technology have made a lasting and significant impact on Indiana. Previous winners include Scott Dorsey, Robert Compton, Jo Ann Gora, Scott Webber, Wil Davis, Michael McRobbie, Mark Hill, Scott Jones, Jim Eifert, David Becker, The Lilly Endowment and Martin Jischke.

Each Trailblazer is among the state’s most influential thought leaders on technology issues, and has been a catalyst towards the growth and success of Indiana’s high-tech community.

For the past 13 years, TechPoint’s annual Mira Awards have put a spotlight on Indiana’s high-tech all-stars, understanding that celebrating success is one way to create more of it. The Mira Awards are Indiana’s largest and most visible technology awards program; learn more at http://www.techpoint.org/Mira. This year’s Mira Gala awards ceremony will be held on May 12th at the new JW Marriott Indianapolis.

About TechPoint
TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation, expansion, and attraction of technology companies; and advocating appropriate public policy. For more information, please visit www.techpoint.org.

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EDITOR’S NOTE: A TechPoint video with Godfrey may be viewed here – http://bit.ly/It5vNS

A high-resolution photo of Godfrey is available for download here –
http://www.techpoint.org/documents/bill_godfrey.jpg

Indiana technology leader will receive award at TechPoint Mira Awards Gala presented by BKD CPAs & Advisors at JW Marriott Indianapolis on May 12th

INDIANAPOLIS (April 24, 2011) — TechPoint is pleased to announce that Aprimo Co-founder Bill Godfrey is the initiative’s 2012 Trailblazer in Technology Award recipient for significant and lasting contributions to the high-tech economy in Indiana. The Trailblazer in Technology Award is part of TechPoint’s annual Mira Awards program recognizing excellence and achievement of Indiana’s outstanding technology industry performers and contributors, and focuses attention on the broader issue of the important role technology plays in Indiana’s economy. Godfrey will receive the award at TechPoint’s Mira Awards Gala on May 12, at the JW Marriott – Indianapolis.

Godfrey and his business partner Rob McLaughlin co-founded Aprimo with a revolutionary vision to automate marketing in ways no one had ever achieved before. Serving as president and CEO of Aprimo, Godfrey helped to build the large and valuable Indiana employer for 12 years prior to the company being acquired for $525 million in 2010 by Teradata Corporation, the world’s largest company solely focused on data warehousing and business analytics.

“The positive impact Bill Godfrey has had on Indiana’s tech sector is immeasurable. He has influenced and inspired so many through his perseverance as a professional and the core values he established and has lived by as a leader in his own company and in the technology industry,” said Jim Jay, president and CEO of TechPoint.

Mark Hill, chairman of the TechPoint board of directors, said “Bill’s leadership and dedication to the tech sector has been a key factor in Indiana becoming the epicenter of marketing technology that we are today. Beyond creating a thriving company of significant value, Bill has also helped to attract and train a generation of software developers and other technology workers. These highly skilled professionals are now part of the Indiana tech sector gene pool, and they are creating products, companies and wealth of their own here in Indiana.”

Godfrey served as Vice President, Corporate Development at Tivoli Systems, an IBM company that specializes in network management and enterprise support solutions and was responsible for identifying and executing strategic industry relationships. He served as Vice President, Marketing at Software Artistry, Inc., the industry-leading developer of software solutions for the consolidated service desk market, acquired by Tivoli in 1998. Godfrey arrived in Indianapolis in 1991 as a Kauffman Fellow and intern at CID Equity Partners.

“It's an incredible honor to be recognized as a TechPoint Trailblazer in Technology, not only for the honor itself, but because of who the past winners are and what they mean to me,” Godfrey said. “Scott Webber and Bob Compton offered me my first job at Software Artistry in 1991, and I hold them both in very high esteem. I’m grateful for the opportunities I have had and I am proud to be part of Indiana’s tech sector.”

Godfrey was named Ernst & Young's Entrepreneur of the Year in 2002, has been included in BtoB Magazine's Who's Who List since 2006, and had been one of Indiana Business Journal's "Forty Under 40." He earned his MBA from the University of Notre Dame and earned his bachelor's and Master's degrees in Mechanical Engineering from the University of Kentucky.

The TechPoint Trailblazer in Technology Award was created to recognize individuals whose vision and efforts in advancing technology have made a lasting and significant impact on Indiana. Previous winners include Scott Dorsey, Robert Compton, Jo Ann Gora, Scott Webber, Wil Davis, Michael McRobbie, Mark Hill, Scott Jones, Jim Eifert, David Becker, The Lilly Endowment and Martin Jischke.

Each Trailblazer is among the state’s most influential thought leaders on technology issues, and has been a catalyst towards the growth and success of Indiana’s high-tech community.

For the past 13 years, TechPoint’s annual Mira Awards have put a spotlight on Indiana’s high-tech all-stars, understanding that celebrating success is one way to create more of it. The Mira Awards are Indiana’s largest and most visible technology awards program; learn more at http://www.techpoint.org/Mira. This year’s Mira Gala awards ceremony will be held on May 12th at the new JW Marriott Indianapolis.

About TechPoint
TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation, expansion, and attraction of technology companies; and advocating appropriate public policy. For more information, please visit www.techpoint.org.

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EDITOR’S NOTE: A TechPoint video with Godfrey may be viewed here – http://bit.ly/It5vNS

A high-resolution photo of Godfrey is available for download here –
http://www.techpoint.org/documents/bill_godfrey.jpg

by Rachel Modiano

In line with its culture of being adventurous, curious and innovative, iGoDigital challenged its team to build a new product for a new market in just 48 hours during the company’s 2012 Innovation Days.

At the end of the two days, the company delivered just that – a working product, marketing collateral, a social media presence and a list of more than 50 willing beta testing clients.

The product, named Scribblr (@getscribblr), will help companies manage their email signatures. It will assist marketers in coordinating consistent signatures across their organizations, while at the same time, giving employees a chance to showcase their personalities. Within the product, the administrator can develop email signature templates, with some un-editable fields and other fields employees can edit themselves, then “push” the email signature out to users.

“We closed the office, shut off our phones and put our ‘office of office’ alerts in high gear,” said Eric Tobias, president of iGoDigital. “The two-day sprint pushed us outside of our normal routines and focused our attention on building this sustainable product in just 48 hours.”

He continued, “While we did build a product, what may be even more valuable for our organization is how much we learned about ourselves and each other.”

For more information on iGoDigital Innovation Day please visit igodigital.com. For more information on Scribblr or becoming a beta customer please visit getscribblr.com.

The Scribblr development team at The Speakeasy startup club in Indianapolis.

Name: Rachel Modiano
Company: iGoDigital
E-mail: rachel@igodigital.com
City: Indianapolis
State: Indiana

Have any Indiana-developed apps on your smartphone or tablet computer?

The smartphone and tablet mobile apps business will hit $52 billion in the next few years. Development firms are popping up all over the state, and established marketing and software firms are getting in on this lucrative incremental business ... So our questions is, do you have an Indiana-developed app on your smartphone or tablet computer?

Is Indiana's economy picking up?

A Ball State University economist believes the state's January employment report suggests a faster recovery in Indiana, compared to the rest of the nation. From a tech sector perspective, do you agree?

Economist Believes Hoosier Job Creation is Picking up

InsideINdianaBusiness.com Report

A Ball State University economist believes the state's January employment report suggests a faster recovery in Indiana, compared to the rest of the nation. Center for Business and Economic Research Director Mike Hicks says the state is on track to nearly return to pre-recession employment levels by winter. He believes it will take the nation as a whole more than three years to reach that target.

(Muncie, Ind.) - Ball State economist Michael Hicks says that adding 13,000 private sector jobs in January - the largest monthly increase in a year - is more unambiguous good news for Indiana.

Indiana's unemployment rate dropped to 8.7 percent in January from a revised rate of 8.9 percent the previous month.

"The academic research and many forecasters use the growth of the labor force as a leading indicator of recovery, so this is good news for the state," says Hicks, director of Ball State's Center for Business and Economic Research (CBER). "More importantly, the job creation numbers are at the level to have us back to nearly full employment by winter. That's a big contrast to the nation as a whole, which is more than three years away from recovery. "

Source: Ball State University

More than 20 current and former Fortune 500 company executives and entrepreneurs continue to seek investment opportunities with Indiana startups

HALO Capital Group, a TechPoint Ventures early stage funding organization, meets every 60 days to formally consider two startups for potential investment. Selected plans that are screened in advance through the Halo deal selection process, which begins with startups submitting an aplication.

HALO Capital Group invests in high-growth tech-based Indiana companies. The group's online application process is the starting point for consideration.

Entrepreneurs can expect a thorough examination and, occasionally, an investment from some of central Indiana's most accomplished entrepreneurs. The group recently reached the $18 million mark investing in Indiana startups.

"HALO members are looking for growing startups that are generating some revenue from a target market," said Jim Jay, president and CEO of TechPoint and TechPoint Ventures. "From software and software-as-a-service developers to hardware firms, we are looking for opportunities statewide and we encourage Hoosier entrepreneurs to submit their plans through our website."

HALO Capital Group — Frequently Asked Questions

Does it cost to present to HALO Capital Group?
No, there are no fees for an entrepreneur to apply or present.

Does HALO invest as a singular fund (one check)?
Yes, HALO does invest as one entity

What's the typical size of an investment?
HALO investments range from $250,000 to $2,000,000.

Does HALO invest outside of Indiana?
No, HALO does not usually invest outside of Indiana. We invest in deals close to our Indiana homes.
  

The Indiana Companies to Watch Awards program recognizes high-performing, second-stage companies for their performance in the marketplace, innovative products, unique processes or philanthropic actions.

Watch the 2011 celebration video, honoring the latest class of Indiana Companies to Watch.

Indiana Companies to Watch celebrates high-performing, second-stage companies in the state. Known for their performance in the marketplace, innovative products, unique processes or philanthropic actions, these companies represent a wide range of industries from all corners of Indiana.

This is not an award of the "top" or "best" companies — the companies selected each year make a point about Indiana's diverse economic landscape. They make an astounding impact on the state's economy by collectively providing thousands of jobs and contributing millions of dollars of revenue. Do you know of a company that's worth watching? Nominate that company. If yours is such a company, apply directly.

Nominate now before the March 30, 2012 deadline
Apply before the April 16, 2012 deadline

(All candidates must submit an application. Companies may apply without being nominated).

Visit http://www.techpoint.org/industry-news for these and more stories about the people, technologies and businesses that make up Indiana's thriving technology sector.

	Bloomington Launches Tech Talent Attraction Tool The Bloomington Technology Partnership (BTP) announced today the launch of a new web-based social media and talent attraction portal designed to promote Bloomington?s emerging technology community and assist Bloomington technology employers with filling open jobs. LEARN MORE
	WebLink Secures More Venture Funding to Fuel Rapid Growth Indiana-Based Tech Company Raises $1M in Additional Capital Indiana-based WebLink International, the leading provider of online software for membership-based organizations, has secured a $1 million round of funding from Reservoir Venture Partners, a Columbus, Ohio-based venture capital firm. Including this most recent investment, WebLink has raised a total of $7 million in funding since 2008. LEARN MORE
	FaegreBD Consulting Promotes Health & Biosciences Leader to Principal Timothy R. Franson, M.D., a key leader in the health and biosciences practice at FaegreBD Consulting, has been named a Principal with the firm. Headquartered in Washington, D.C., FaegreBD Consulting is a division of Faegre Baker Daniels LLP, a full-service law firm with four of its 13 offices in Indiana. Franson, formerly a Senior Vice President, works out of the firm's Indianapolis 96th Street and Washington, D.C. offices.LEARN MORE
	Indian Math Online, LLC is now math-360, LLC math-360 is excited to announce the release of enhanced 7-day free trial. math-360, LLC is pleased to announce that Indian Math Online is now math-360. Since the company?s founding in early 2006, the breadth, scope and focus of the math program and the company?s vision have significantly evolved. In addition to the name change, the company is also announcing the release of enhanced 7-day free trial. LEARN MORE

Should we have a celebrity Master of Ceremonies for the Mira Awards Gala?

In the past, TechPoint has invited television news anchors and meterologists to serve as emcee for the Mira Awards Gala. Do you think we should have a celebrity Master of Ceremonies this year? Whether you vote Thumbs UP or Thumbs DOWN, please use the comments section to to let us know who you think should serve as the emcee for this year's Gala

Why is WGU Indiana a good fit for you?

I'm a working adult with a full-time job who was looking for a meaningful degree from a reputable organization. WGU Indiana turned about to be the perfect choice for me. I now have several independently recognized IT industry certifications (with more on the way), and the WGU Indiana staff have been very supportive. Beyond the real-world competency educational model of WGU Indiana, there is also the price to consider. For someone attending full-time, WGU Indiana is one of the most affordable options out there.

What do you appreciate about the online model and mentor role?

WGU Indiana's online model is perfect for my lifestyle. I think the mentor program is incredibly valuable because I'm able to speak with my mentor on a weekly basis to review my degree progress and the steps I need to complete my current coursework. When I have a question about a specific issue, I can usually access a course mentor almost immediately. The online model is great for me because I never have to wait in a registration line and the majority of my book fees are included in the tuition. As a final bonus, I'm able to complete my classes at my own pace. As someone that works well on their own, this is perfect for me.

What is your opinion of the curriculum?

I think the WGU Indiana curriculum is really advanced. I happened to take an online course somewhere else prior to enrolling at WGU Indiana and I have to say that I was blown away by the number of resources that were made available for each class at WGU Indiana. The coursework is appropriately challenging, but the requirements to complete each course are outlined in great detail. In addition to electronic textbooks and online learning applications, each class has dedicated mentors who perform regular webcasts as well as an entire community of students who are completing the same course and available as a support resource.

Bradford Bright of Plainfield, IN is pursuing a
B.S. in Information Technology — Software
at WGU Indiana.

Indiana technology company and digital marketing agency Boost Media & Entertainment has signed a number of new clients, including some of Indy’s favorite eateries.

The latest additions are Mesh on Mass, Scotty’s Brewhouse and Skyline Club.

For Mesh and Skyline Club, mobile apps by Boost will allow patrons to peruse menus, specials, and photos, and even book tables directly from their smart-phones.

“Our clientele at Mesh is savvy and sophisticated, and our app is a great way to reach out to people like this, engage them and most importantly, keep them coming back in,” said Ben Bullard, director of communication at Mesh.

Jeff Markowicz, general manager of Skyline Club, said, “Boost is bringing us into ‘The Smart-phone Era.’ Which, if you haven’t noticed, is upon us in a big way.”

Fresh off a TechPoint Mira Award for New Media Innovation, Scotty’s Brewhouse is looking to continue its forward-thinking success by capitalizing on technology business trends and turning its VIP club digital. VIPs no longer need to carry a paper card in their wallet—instead, they can simply show the app on their smart-phone and enjoy VIP benefits and discounts.

 

“New media is all about reaching customers on their terms. The VIP app Boost is creating does just that. Their advice and skill in this area have been invaluable to us,” said Bruce McClain, director of technology for Scotty’s.

Other prominent restaurant customers include patrons of Boost’s successful Talk to Customers campaigns such as Tastings Wine Bar, Caracas Arepas Grill, and King David Dogs — all who say they gained invaluable measured marketing research and customer connection through an innovative online survey program.

Name: Jason Zickler
Company: Boost Media Entertainment
E-mail: jzickler@boostmediaentertainment.com

Jason is the CEO / Co-Founder of Boost. He has extensive design and project management experience in interactive graphics and new media. Jason has received seven Addy awards over the course of his career, as well as numerous other awards.

• #NENR - New Economy New Rules
• #TechThurs - Techpoint's Tech Thursday
• #Mira11 - the upcoming 2011 Mira Awards from Techpoint
• #Summit10 - the 2010 Innovation Summit
• #mmktg - Measured Marketing
• #techind - Indiana Technology News
• #corpblogging - Corporate Blogging (since we wrote the book!)
• #indy - Indianapolis-based news and events
• #nwitweetup - North-west Indiana tweetups

by David Castor

• Employees care about salaries
• Managers care about margins
• Banks care about net income
• Entrepreneurs care about cash flows