Smarter Remarketer Wins Tech Startup of the Year Award

INDIANAPOLIS (April 20, 2013) — Angel Morales displayed great joy receiving the Tech Startup of the Year Mira Award with his business partner Howard Bates during the 14th annual TechPoint awards program. Photos courtesy of Banayote Photography (www.banayote.com).


Tech Startup of the Year (Smarter Remarketer): Smarter Remarketer provides a Software-as-a-Service email marketing automation and segmentation tool that provides retailers critical information needed to monetize the discrete experience of their website visitors. The Indianapolis-based company was chosen for its dedication to innovation through the rapid development and deployment of four critical product innovations in 2012 alone. The two-year-old, Indianapolis-based company helps retail giants like Finish Line and SkyMall learn from people who don’t buy after shopping online, and then shows them how to recapture the sales.

Angel Morales hugs the Tech Startup of the Year Mira Award next to his Smarter Remarketer business partner Howard Bates and (left to right) Greg Rexing of BKD, Jesse Kurth of TinderBox (2012 Tech Startup of the Year), and TechPoint President and CEO Mike Langellier.

TechPoint Honors The Best of Tech in Indiana at The Mira Awards

TechPoint, Indiana’s technology growth initiative, honored Indiana’s best companies, entrepreneurs and educators for their technology excellence and innovation at the 14th annual Mira Awards gala presented by BKD CPAs & Advisors at the JW Marriott in downtown Indianapolis.

“We had the largest class of Mira Awards finalists ever this year.  It’s a sign of the increasing activity and growth in the tech and entrepreneurial communities,” said TechPoint CEO Michael Langellier. The Mira Awards had a record 91 finalists this year chosen by an expert panel of 39 judges.”

TechPoint’s Mira Awards is a celebration and a prime opportunity to raise the visibility for new innovations and to help grow Indiana companies.

About TechPoint
TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation of capital, expansion and attraction of technology companies; and advocating appropriate public policy. For more information, please visit www.techpoint.org.

About BKD
BKD, LLP is a national CPA and advisory firm that delivers its experience and service with a deep understanding of your business, your needs and what it takes to improve your business performance.  BKD’s approximately 2,000 personnel, including approximately 250 partners, serve clients in all 50 states and internationally. To learn more, visit bkd.com. Praxity, AISBL, a global alliance of independent firms, enhances BKD’s ability to serve the dynamic needs of multinational clients. Praxity provides the gateway to tax, assurance and consulting services delivered by alliance firms committed to the highest standards required in international business.


WATCH VIDEO: Learn more about the TechPoint Mira Awards and the role they play in economic development and the growth of Indiana’s tech sector.

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CATEGORY: Big Data/Analytics, Marketing/Sales Technology CITY: Indianapolis

SmarterHQ is a multi-channel behavioral marketing platform that empowers B2C marketers to personalize customer interactions in real-time.

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Joshua Hall is editor of techpoint.org. He writes about Indiana tech companies, jobs, people & events. @joshua2349