Mobile Apps Provide Measured Marketing Success for Restaurants

Thursday, July 7, 2011 by Community Blogger



Indiana technology company and digital marketing agency Boost Media & Entertainment has signed a number of new clients, including some of Indy’s favorite eateries.

The latest additions are Mesh on Mass, Scotty’s Brewhouse and Skyline Club.

For Mesh and Skyline Club, mobile apps by Boost will allow patrons to peruse menus, specials, and photos, and even book tables directly from their smart-phones.

“Our clientele at Mesh is savvy and sophisticated, and our app is a great way to reach out to people like this, engage them and most importantly, keep them coming back in,” said Ben Bullard, director of communication at Mesh.

Jeff Markowicz, general manager of Skyline Club, said, “Boost is bringing us into ‘The Smart-phone Era.’ Which, if you haven’t noticed, is upon us in a big way.”

Fresh off a TechPoint Mira Award for New Media Innovation, Scotty’s Brewhouse is looking to continue its forward-thinking success by capitalizing on technology business trends and turning its VIP club digital. VIPs no longer need to carry a paper card in their wallet—instead, they can simply show the app on their smart-phone and enjoy VIP benefits and discounts.

 

“New media is all about reaching customers on their terms. The VIP app Boost is creating does just that. Their advice and skill in this area have been invaluable to us,” said Bruce McClain, director of technology for Scotty’s.

Other prominent restaurant customers include patrons of Boost’s successful Talk to Customers campaigns such as Tastings Wine Bar, Caracas Arepas Grill, and King David Dogs — all who say they gained invaluable measured marketing research and customer connection through an innovative online survey program.

Jason ZicklerName: Jason Zickler
Company: Boost Media Entertainment
E-mail: jzickler@boostmediaentertainment.com

Jason is the CEO / Co-Founder of Boost. He has extensive design and project management experience in interactive graphics and new media. Jason has received seven Addy awards over the course of his career, as well as numerous other awards.


What #Hashtags are You Using in #Indiana?

Tuesday, March 29, 2011 by Community Blogger
Lovingly lifted from Smaller Indiana

I had an email thread today with Joshua Hall, Director of Marketing at Techpoint, about the hashtags that we could deploy when sharing about different topics on Twitter. Here are some of the hashtags:
  • #NENR - New Economy New Rules
  • #TechThurs - Techpoint's Tech Thursday
  • #Mira11 - the upcoming 2011 Mira Awards from Techpoint
  • #Summit10 - the 2010 Innovation Summit
  • #mmktg - Measured Marketing
  • #techind - Indiana Technology News
  • #corpblogging - Corporate Blogging (since we wrote the book!)
  • #indy - Indianapolis-based news and events
  • #nwitweetup - North-west Indiana tweetups
What other hashtags are you utilizing that are specific to Indiana, Indiana companies, and Indiana events?

Douglas KarrName: Douglas Karr
Company: DK New Media
E-mail: doug@douglaskarr.com
City: Indianapolis
State: Indiana

Mira Awards Ceremony Video, Chairman's Perspective

Thursday, June 17, 2010 by Joshua Hall



Mira Awards Celebrate Tech Sector’s Progress During Economic Turmoil
by Mark Hill

Last month, more than 600 of Indiana’s technology executives, opinion leaders and policymakers, educators and economic developers gathered at the annual TechPoint Mira Awards gala in downtown Indianapolis to celebrate more Hoosier high-tech success stories. 

For more than a decade, the Mira Awards have recognized the companies, institutions and individuals who make up Indiana’s thriving technology community. This year’s winners provide ample optimism about our future as a high-tech economy:

They show that technological innovation is a catalyst for growth in every industry, not just IT. The Mira Innovation of the Year award winner is OrthoX, a life sciences company that’s developed an exceptionally strong material to anchor artificial joints to bones (Indiana firms account for more than a third of global orthopedic device sales). In Indiana’s largest industry, manufacturing, new technologies are also bringing new opportunities – the advanced manufacturing Mira award went to EnerDel, the fast-growing maker of high-tech batteries for electric vehicles.

Exact Target is a repeat winner in the Information Technology Mira category, continuing to lead the way as Central Indiana establishes itself as a hub for online marketing. Along with Exact Target, our region is called home by companies like Aprimo, Compendium Blogware, 5 Buckets, Lights Out Intelligence, Market Path, Cantaloupe, Delivera and Formstack. These firms are taking advantage of a titanic market shift that has seen the traditional media sector lose 32% of its market value from 2003 to 2008 while new media (online content and services) gained 102%.

Our Mira winners provide a cross-section of our most innovative companies in areas that represent promising market opportunities. It’s important that we celebrate their success. But the message behind this year’s Miras goes beyond a (well-deserved) pat on the back for the winners. The bigger picture is that that the state’s tech sector continued to grow and build momentum even during the tough times.

This year, TechPoint attracted a record number of Mira nominations. The previous high-water mark was set last year, and before that in 2008. Even during the worst of the national recession, this program generated steadily more and more interest and enthusiasm.

Less anecdotally, the latest Cyberstates report from the TechAmerica Foundation shows that Indiana continued to add tech jobs during the downturn, even as the rest of the private sector was making cuts. 

Investors are also betting on Indiana’s high-tech entrepreneurs. Last year was the worst year for venture capital nationally in more than a decade. But in Indiana, we grew our total venture investment by nearly 70% over 2008 – and 2008 beat 2007 by 40%. I’m proud that the HALO Capital Group managed by TechPoint has added nearly $14 million in seed capital since 2008 to help further this trend. 

Indiana’s technology sector has weathered the economic storms, and seems to have emerged stronger than ever. A recent Kauffman Foundation study that found that more than half of the companies on today’s Fortune 500 list were launched during an economic recession or severe bear market. This bodes well for the Mira winners of the last few years, and for our technology industry as a whole – as the economy continues to recover, tech companies will be leading the way.

TechPoint is working to help keep the momentum going. From improving connectivity in the tech community, improving access to capital and entrepreneurial expertise, and fighting for pro-growth policies at the Statehouse, we’re committed to creating a climate that produces even more success stories like those feted at Saturday’s Mira gala. Learn more about TechPoint’s efforts and the Mira Awards program (including a full roster of 2010 winners) at www.TechPoint.org.

Mark Hill is Managing Partner of Collina Ventures and chairman of TechPoint. He also serves on the Board of Directors of the Central Indiana Corporate Partnership.
 

Indiana companies take home top technology honors

Tuesday, May 18, 2010 by Joshua Hall

 

An elegant black-tie event filled with awards, food, beverages and Indiana tech sector networking, took place Saturday evening at the 2010 TechPoint Mira Awards – An event where the top individuals in the Indiana technology world come together to celebrate a night of their last year’s accomplishments. This year’s event was held at The Westin in downtown Indianapolis.

 

Now in its 11th year, the Mira Awards highlight Indiana’s technology sector growth and success stories as well as recognize the most innovative and fast-growing companies, institutions and individuals, who are leading the way in the state’s high-tech economy.


PHOTO CAPTION: James Mason of OrthoX receives TechPoint Mira Award, Innovation of the Year, from TechPoint President and CEO Jim Jay.
 

This year was the biggest year for the Mira Awards, having attracted a record number of nominations for the prestigious and high-status awards that are presented at the distinguished event.


Watch funny video from Mira Awards gala.
Read official winners press release.

The Governor Bob Orr Indiana Entrepreneurship Fellows at TechPoint’s Mira Awards

Monday, May 17, 2010 by Joshua Hall

 

I had the pleasure of working briefly with these five fine young professionals and I must say I’m impressed. They walked into the Mira Awards theater, ran through their speaking parts like pros, and then delivered beautifully during the awards ceremony.

Speaking in front of a room full of peers, mentors and industry veterans is not an easy task. These five future leaders deserve a lot of credit for helping to introduce each TechPoint Mira Finalist.

From left to right in the picture, the Governor Bob Orr Indiana Entrepreneurship Fellows who participated include:

  • Eric Barnard with RICS Software
  • Katie Veatch with Angie’s List
  • Gerald Sims with Author Solutions
  • Ally Hill with Develop Indy
  • Bob Reish, also with Angie’s List.
View More Photos from the 2010 TechPoint Mira Awards Gala.

Video and Photos from the 2010 TechPoint Mira Awards

Monday, May 17, 2010 by Joshua Hall
If you were a little bit late to the Mira Awards ceremony on Saturday, May 15, (or if, [GASP!] you couldn't make it) you may have missed the funny video at the very beginning that asked the question: "What if Indiana's tech companies didn't exist?"






 
Inside Indiana Business, Thrive Michiana, The Indianapolis Star and several other publications statewide carried news of the TechPoint Mira Awards:

Inside Indiana Business
Thrive Michiana
The Indianapolis Star

This page will be updated. Check back for more photos, videos and news.

Bob Compton Recognized as TechPoint’s 2010 Technology Trailblazer

Monday, May 3, 2010 by Joshua Hall

Legendary Indiana investor and filmmaker will receive award at TechPoint Mira Awards Gala event May 15

TechPoint is pleased to announce that legendary investor and innovator  Robert Compton is its 2010 Trailblazer Award recipient for significant and lasting contributions to Indiana’s high-tech economy. The Trailblazer Award is part of TechPoint’s annual Mira Awards program recognizing Indiana’s technology success stories in various categories for industry, institutions and individuals.

Thirty years ago, Robert Compton chose to forsake the security of a systems engineering career with IBM and venture in a new direction as an entrepreneur and investor.  For Indiana’s technology sector, the rest is history – Compton has built an unparalleled record of investing in and supporting firms that became the foundation of the state’s high-tech industry, spawning successive generations of new companies (many of which Compton also became involved in).

Compton’s track record is truly a Hoosier high-tech ‘who’s who’ – firms like Software Artistry, Aprimo, Exact Target, Interactive Intelligence, Vontoo, IndianMathOnline, Compendium Blogware, Compression Engineering, Mezzia, Sci-Tech Ventures, Veregon and Warsaw Orthopedic (which went on to become Sofamor Danek, the world’s largest spinal medical device company, with Compton as its President). In all, he has been active in more than 40 businesses in software, telecommunications, healthcare, medical devices, and education.

“When you try to chart the progress of Indiana’s technology sector over the last two decades, most roads seem to lead back to Bob Compton,” said Jim Jay, TechPoint’s President & CEO.  “He has been a catalyst for bringing so many new innovations to market, for making Indiana a hotbed for online measured marketing – the list of achievements goes on and on. 

“This award only confirms what every Indiana technology entrepreneur knows to be true – Bob Compton certainly blazed a path that all of us continue to follow.”
 


Compton’s involvement in entrepreneurship doesn’t end with his direct involvement in for-profit ventures.  He also serves as a Trustee of the Kauffman Foundation, a $1.8 billion institute dedicated to accelerating entrepreneurial activity.  His recent exploits as a filmmaker – most notably the documentary “2 Million Minutes” – has explored the critical role of education to success in an entrepreneurial, knowledge-based economy, taking a look at the differing approaches employed by the U.S., China, and India.

“Bob is a venture capitalist in two senses of the phrase – he invests both intellectual and financial capital in companies and causes that he cares about,” added Mark Hill, Chairman of TechPoint and managing partner of Collina Ventures. “Indiana’s tech community has certainly been a beneficiary of his work, and this Trailblazer in Technology recognition is a well-deserved and long-overdue expression of our appreciation.”

For the last decade, TechPoint’s annual Mira Awards have put a spotlight on Indiana’s high-tech all-stars, understanding that celebrating success is one way to create more of it. The Mira Awards are Indiana’s largest and most visible technology awards program; learn more at http://www.techpoint.org/Mira/.  This year’s Mira Gala awards ceremony will be held on May 15th at the Westin – Downtown Indianapolis. Tickets are available for purchase through the website.

About TechPoint
TechPoint is Indiana’s only statewide technology initiative, representing industry stakeholders including publicly-traded companies, private businesses, colleges and research universities, and local economic development organizations. The group’s mission is to accelerate Indiana’s emerging and vibrant information technology sector by: promoting the successes of information technology companies and professionals; supporting the formation, expansion, and attraction of IT companies; and advocating appropriate public policy.  TechPoint is an initiative of the Central Indiana Corporate Partnership. Visit www.techpoint.org

LEARN MORE ABOUT THE MIRA AWARDS GALA
LEARM MORE ABOUT BOB COMPTON

Mira Awards Nominations NOW OPEN, Share the Nominate & Winner's Circle Pages

Thursday, January 7, 2010 by Joshua Hall


TechPoint is now accepting nominations for its annual Mira Awards -- the largest and most prestigious technology awards program in the state of Indiana.

Also of note, the Mira Awards website includes a Past Winners section that TechPoint is calling the Winner's Circle, which has the finalists and winners listed from each year available dating back to the year 2000. This new section contains the company name and logo for the finalists and winners as well as direct links to their respective websites.

We've added SHARE buttons to every single page on the Mira Awards website, so be sure to post relevant pages to your Facebook wall or Tweet the nomination forms or Winner's Circle to your followers.

How do I get nominated?

Anyone can submit a nomination for a Mira Award. You can nominate a company or someone you know. You can nominate your own company or department, and you can even nominate yourself.

There's really only one rule; nominees must do business, teach or otherwise operate within the state of Indiana.

Okay, it's actually a lot more complicated than that, but every journey starts with a single step. If you or your school or company has anything at all to do with technology and you operate within the state of Indiana, YOU  SHOULD  BE  PARTICIPATING  IN  THE  TECHPOINT  MIRA  AWARDS.

The Mira Awards nomination process includes some pretty in-depth questions as you'll see on the nomination form. It's a good idea to visit the site now, download the forms, and start thinking about what you want to write in for each question.

NOMINATION FORMS
WINNER'S CIRCLE
LEARN MORE