Technology Sector Trends

Optimism in technology sector makes headlines

Monday, February 7, 2011 by Joshua Hall

The top story for today's news cycle is good news for the Indiana technology sector. Results from a survey of 4,000 business professionals throughout the state indicate that technology business trends are on the minds of many, and for all the right reasons.

The Indiana Business Council survey, conducted through a partnership between Inside Indiana Business and Indianapolis-based Walker, revealed that tech companies expect customers to spend more in 2011 and that they plan to hire new employees to meet the increased demand of technology sector growth.

79% expect customers to increase spending in 2011
54% plan to add jobs in 2011 (which is much higher than overall expectations)
85% feel there will increased need for their technology products and services in 2011

In an interview on Inside Indiana Business with Gerry Dick, Slingshot SEO President Kevin Bailey said that more availability of funding and an increased focus on sales were both important, but that he believes innovation is the key to success for Indiana's technology sector.

"At Slingshot we are always trying to focus on, we gotta have something great to sell," Bailey said. "Being innovative I think is, for my company, always first and foremost. We want to have the most innovative product in search engine optimization for enterprise companies, so with that innovation we have something great to sell. So I would still put innovation at the top of my list but sales is right there under that because obviously sales drives growth."

Indiana's tech sector has good reasons to be optimistic as the economy continues its climb out of recession because of its performance during the recession. Even during the height of the global recession, Indiana GAINED 1,200 new tech jobs, according to TechAmerica's Cyberstates report.

Investors are also betting on the Indiana tech sector and emerging business technology coming out of Hoosier companies. While venture capital nationally was at a 10-year low during the recession, Indiana grew venture investment by double digits, including a 70% leap in 2008.

During the interview on Inside Indiana Business, Kevin Bailey said that Indiana has great leaders that mentor startups and that the culture of Indiana's tech sector is collaborative and helpful to small technology businesses.

The New Era of Relationship Management - Social. Mobile. Integrated. Innovative.

Monday, January 31, 2011 by Community Blogger

The golden ticket in 2011 will belong to those organizations that understand the fast track to growing a sustainable competitive advantage is directly linked to improving and investing in their Relationship Management strategy and supporting technologies. Although competitive advantage is defined and measured in numerous ways, the companies that are answering their consumers and employees demands to create unique and engaging relationships are the ones attracting, winning and retaining loyal advocates for their brand.

However, the continual evolution of social media, mobility and improved web technologies radically challenges traditional relationship management strategies as consumers and employees are enabled now more then ever to interact with your brand, for good or for bad, 24/7 and at lighting speed. In order to create innovative ways to meet their consumer and employee demands for engaging, interactive experiences, many organizations became early adopters of social networking and mobility platforms for internal and external communications and have indeed found a “competitive advantage” in several areas as the McKinsey’s Quarterly stated in their Dec 2010 issue, The rise of the networked enterprise. McKinsey reported that of the organization’s that are leveraging social networking to improve customer relations, 50% reported increased customer satisfaction, 63% reported increased marketing effectiveness and 24% reported increasing revenue.

So, the real question when evaluating emerging business technology and your relationship management plan for 2011 is two-fold … 1) How and where are you engaging your customers and employees to help you define truly interactive experiences so their ideas can be heard and put into action?, and 2) Do you have the right technology, and staff in place to manage it, to collect, analyze and convert multiple sources of information into actionable knowledge that allows you to react quickly to their requests with bona fide personal experiences?

Join the conversation March 1 at the Indianapolis Hilton North for The New Era of Relationship Management, a half day event designed for business and technical executives to quickly gain high level insights into these evolving technology business trends and new tools being released in 2011 that can help you improve your approach to relationship management. Expert presentations and panel discussions will include Indiana tech sector executives from ExactTarget, Allegient, CWR Mobility, Scribe and Microsoft. Keynote speaker, Jeff Rohrs, ExactTarget’s Principal of Marketing Research will also reveal recent results from their acclaimed research series, Subscribers, Fan & Followers.

Take your relationship management from good to great in 4 hours. Make time March 1 and be apart of the technology sector trends discussion. Info and Registration: http://crm2011launch.eventbrite.com/

Name: Andy Brockett
Company: Allegient
E-mail: abrockett@allegient.com
City: Indianapolis
State: IN

Funding Law - Know Your IRR

Tuesday, January 25, 2011 by Community Blogger

It has been said a million times already on this blog -- a CEO, especially one which is seeking funds from private equity investors, needs to understand finance. Often a basic knowledge of sources and uses and cash flow analysis is enough, but in many early stage investment rounds, savvy investors expect the CEO to know the company's internal rate of return (IRR) - and why it matters.

I meet many entrepreneurs from the Indiana tech sector and beyond who have served as VPs or middle managers before embarking on their entrepreneurial dream. There is a key difference between the way a VP or manager looks at finance and the way a CEO looks at finance: VPs look at margins; CEOs look at cash flows.

The IRR is the time-weighted rate of return of future cash flows. More specifically it is the NPV of invested dollars, distributions to owners and unrealized investments. This is a key tool in valuing companies and for investors to determine the expected return of their investment. Venture capitalists and private equity firms understand IRR well - and most will use a discounted cash flow method (utilizing an IRR) to value companies in considering investment opportunities.

Attorney David Castor concentrates his practice on advising and serving Indiana information technology companies and broad-based other businesses and their owners through their legal matters including Indiana technology trends. Mr. Castor’s practice is focused largely on Indiana technology services, representing SaaS and Internet based companies as general counsel.

Name: David Castor
Company: Alerding Castor Hewitt LLP
E-mail: dcastor@alerdingcastor.com
City: Indianapolis
State: Indiana

Mira Awards Ceremony Video, Chairman's Perspective

Thursday, June 17, 2010 by Joshua Hall

Mira Awards Celebrate Tech Sector’s Progress During Economic Turmoil
by Mark Hill

Last month, more than 600 of Indiana’s technology executives, opinion leaders and policymakers, educators and economic developers gathered at the annual TechPoint Mira Awards gala in downtown Indianapolis to celebrate more Hoosier high-tech success stories.

For more than a decade, the Mira Awards have recognized the companies, institutions and individuals who make up Indiana’s thriving technology community. This year’s winners provide ample optimism about our future as a high-tech economy:

They show that technological innovation is a catalyst for growth in every industry, not just IT. The Mira Innovation of the Year award winner is OrthoX, a life sciences company that’s developed an exceptionally strong material to anchor artificial joints to bones (Indiana firms account for more than a third of global orthopedic device sales). In Indiana’s largest industry, manufacturing, new technologies are also bringing new opportunities – the advanced manufacturing Mira award went to EnerDel, the fast-growing maker of high-tech batteries for electric vehicles.

Exact Target is a repeat winner in the Information Technology Mira category, continuing to lead the way as Central Indiana establishes itself as a hub for online marketing. Along with Exact Target, our region is called home by companies like Aprimo, Compendium Blogware, 5 Buckets, Lights Out Intelligence, Market Path, Cantaloupe, Delivera and Formstack. These firms are taking advantage of a titanic market shift that has seen the traditional media sector lose 32% of its market value from 2003 to 2008 while new media (online content and services) gained 102%.

Our Mira winners provide a cross-section of our most innovative companies in areas that represent promising market opportunities. It’s important that we celebrate their success. But the message behind this year’s Miras goes beyond a (well-deserved) pat on the back for the winners. The bigger picture is that that the state’s tech sector continued to grow and build momentum even during the tough times.

This year, TechPoint attracted a record number of Mira nominations. The previous high-water mark was set last year, and before that in 2008. Even during the worst of the national recession, this program generated steadily more and more interest and enthusiasm.

Less anecdotally, the latest Cyberstates report from the TechAmerica Foundation shows that Indiana continued to add tech jobs during the downturn, even as the rest of the private sector was making cuts.

Investors are also betting on Indiana’s high-tech entrepreneurs. Last year was the worst year for venture capital nationally in more than a decade. But in Indiana, we grew our total venture investment by nearly 70% over 2008 – and 2008 beat 2007 by 40%. I’m proud that the HALO Capital Group managed by TechPoint has added nearly $14 million in seed capital since 2008 to help further this trend.

Indiana’s technology sector has weathered the economic storms, and seems to have emerged stronger than ever. A recent Kauffman Foundation study that found that more than half of the companies on today’s Fortune 500 list were launched during an economic recession or severe bear market. This bodes well for the Mira winners of the last few years, and for our technology industry as a whole – as the economy continues to recover, tech companies will be leading the way.

TechPoint is working to help keep the momentum going. From improving connectivity in the tech community, improving access to capital and entrepreneurial expertise, and fighting for pro-growth policies at the Statehouse, we’re committed to creating a climate that produces even more success stories like those feted at Saturday’s Mira gala. Learn more about TechPoint’s efforts and the Mira Awards program (including a full roster of 2010 winners) at www.TechPoint.org.

Mark Hill is Managing Partner of Collina Ventures and chairman of TechPoint. He also serves on the Board of Directors of the Central Indiana Corporate Partnership.