It’s not every day you get the chance to invent your own marketplace with built-in potential customers like Xerox, McDonald’s, the U.S. Army, Deloitte, John F. Kennedy Airport, and Panasonic to name a few. But wouldn't you jump at that chance if you had the idea to bring a more flexible and dynamic delivery model to one of the world’s most respected brands? That’s exactly what 20-year IBM Software...

** Live Blog ** Building a B2C Business in a B2B Town

One-to-one communications of direct email, social media and display advertising, for example, may have blurred the lines between business-to-consumer and business-to-business marketing. But it would be a mistake to think that building a B2C business follows all of the same rules and patterns as building a B2B business.
Working in and around the technology sector in Indiana for the past 15 years, one thing has always been true. Everybody needs funding, and not enough people know where or how to get it. However,...

CloudOne on inventing the IBM Software cloud: from startup to world leader in less than four years

Indy talent bringing order to the chaos of digital life with Gusto app

Smarter Remarketer Secures $7 Million Investment Led by Battery Ventures

Indy startups could win up to $25,000 in cash and services through 'Innovations 4 Entrepreneurs'

There are a number of business plan competitions and entrepreneurship-related contests that come around every year, and anyone willing to support...

Influential Women in Tech and Entrepreneurship Earning Significant Media Attention

Just a week after Inside Indiana Business dedicated its show and numerous interviews to women entrepreneurs throughout Indiana (many of whom are in...

5 Reasons You Should Care About TechPoint’s Workforce Report

Last Friday, TechPoint released the Technology Workforce Report: Employment Trends and the Demand for Computer-Related Talent in Central Indiana, the...

Demand for Computer-Related Jobs and Momentum on the Rise in Central Indiana

The technology sector in Central Indiana is proving once again that it is gaining momentum and is generally growing at a rate faster than the national average, according to a new report by TechPoint, Indiana’s technology growth initiative. The TechPoint Workforce Report: Employment Trends and the Demand for Computer-Related Talent in Central Indiana shows that computer-related employment from 2009-2012 in the Indianapolis-Carmel Metropolitan Statistical Area (MSA) grew 7.3 percent while job growth of all occupations in the same area grew 2 percent. That’s compared to a decline of all occupations nationally of 0.3 percent for the same period of time.

Data-Driven Marketing: What does that really mean?

Marketers talk a lot about how data drives strategic decision-making, but what does that mean and how can you apply data analysis to campaign...

Nominees Announced for 15th Annual TechPoint Mira Awards Honoring ‘The Best of Tech in Indiana’

Eighty-eight companies, schools and startups, and 25 individuals selected by independent judging panels from record-breaking number of applicants...

Angie’s List Vice President Shelly Towns Joins TechPoint Board

Shelly Towns, vice president of product for Angie’s List, is the newest member of the TechPoint board of directors. TechPoint's Chairman Mark Hill and...

PROFILE: Apprentice University Offers Alternative to Four-Year Degree

Bluebridge Digital Investing, Growing & Proving Co-Working Startup Model

Startup Communities Depend on Luck and Coffee Shops more than Anything Else

CreateIT Wins 2nd Hoosier Healthcare Innovation Challenge for Mobile Pregnancy App Reducing Infant Mortality

Curvo Labs **LIVE Blog** from ALHIT Mini-Conference